Blog

Digital marketing strategist shows colleagues a presentation.

What Do Digital Strategists Do?

Different types of digital Strategists have more responsibility for marketing campaigns than ever before.

Monday, October 28, 2019

Conference attendees engage with the speaker

Best Digital Marketing Conferences 2019

The must attend digital marketing conferences of 2019 and the benefits, costs, and tips for attending them.

Monday, October 21, 2019

A paper over the desk with hand-made drawings

What Is a Media Buyer

Consistent with a variety of industries, the digital age is disrupting media buying and advertising. Media buying previously consisted of connecting advertisements with appropriate television channels or magazines; but the media buyer of today also works on multiple—and often coordinating—digital platforms.

Tuesday, October 15, 2019

A desk with a computer screen over it

The Importance of Digital Skills

It's quite a time to be an entrepreneur. And with today's ever-evolving data landscape, it's now more critical than ever that those who are building tomorrow's companies are digitally literate.

Wednesday, October 9, 2019

Guide to Digital Marketer Salaries

From entering the workforce as a digital marketing specialist to landing a leadership role as a media manager, the job market is full of opportunities for digital marketing professionals. LinkedIn included “digital marketing” on its list of skills companies need most in 2019; and with other more technical “hard skills” such as cloud computing and analytical reasoning included on the same list, it’s more important now than ever to be prepared for a career in digital marketing.

Monday, September 30, 2019

A typing machine with a heading written Storytelling

The Science of Storytelling

Communication is the greatest challenge we face today. The solution? Storytelling.

Monday, September 2, 2019

Hands of a person typing on a laptop with a heading written Digital Marketing beside it

Marketing in the Age of Personalization

Personalization is the lifeblood of today’s digital marketing environment.

Monday, September 2, 2019

Director of Strategic Initiatives at Audible, Jessica Prue Rifkind, who will be teaching at Yeshiva Katz’s Master of Science in Data Analytics and Visualization shares their perspective on the importance of data analysis

How to Advance Your Career: Three Essential Tips from Digital Marketing and Data Analyst Professionals

Digital marketing skills are increasingly important in today's hiring landscape.

Monday, July 29, 2019

A woman smiling arranged together with a sign saying Yeshiva University & Linkedin Presents: the NYC Data Analytics and Marketing Professionals Networking & Happy Hour

NYC Data Analytics and Marketing Professionals Networking & Happy Hour

In collaboration with LinkedIn, the Katz School of Science and Health will organize the NYC Data Analytics and Marketing Professionals Networking & Happy Hour on June 26, 2019 at 6:00 p.m. The event will take place at LinkedIn's New York City headquarters office.

Monday, June 24, 2019

Katz School and Noodle Partners logos

The Katz School Brings Two Innovative Graduate Programs Online with Noodle Partners

Cutting-edge graduate degrees offer world-class education and entrepreneurial focus

Thursday, June 6, 2019