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The Importance of Learning Search Engine Optimization as a Digital Marketer

Ensuring a website can be found – and found quickly - is a critical business strategy in an era when customers with little time and even shorter attention spans want to get the best answer fast.

Monday, February 17, 2020

Python vs R

Python vs. R: Where to Start

Both Python and R have support for those who are learning to program for the first time. For data analysis and data visualization, there are pros and cons to learning each language.

Friday, February 7, 2020

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How to Start Learning Python

An overview of and recommendations for learning Python.

Thursday, January 16, 2020

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Why Choose an MS in Data Analytics?

How to Advance Your Career: Three Essential Tips from Digital Marketing and Data Analyst Professionals

Monday, December 16, 2019

Data analyst reviewing analytics charts on her dual computer monitors

Jobs in Data Analytics

The overwhelming surge of information in the digital age has left many businesses struggling to aggregate, analyze, and accurately respond to the science behind the data.

Tuesday, December 10, 2019

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Digital Marketing Career Paths: What You Need to Know

Careers in digital marketing carry room for growth and provide exciting and lucrative opportunities.

Tuesday, December 3, 2019

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A Day in the Life of a Digital Analyst

Data analyst have a wealth of knowledge and even more responsibility. What does a day in the life of a data analyst look like?

Monday, November 25, 2019

Digital marketing strategist shows colleagues a presentation.

What Do Digital Strategists Do?

Different types of digital Strategists have more responsibility for marketing campaigns than ever before.

Monday, October 28, 2019

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Best Digital Marketing Conferences 2019

The must attend digital marketing conferences of 2019 and the benefits, costs, and tips for attending them.

Monday, October 21, 2019

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What Is a Media Buyer

Consistent with a variety of industries, the digital age is disrupting media buying and advertising. Media buying previously consisted of connecting advertisements with appropriate television channels or magazines; but the media buyer of today also works on multiple—and often coordinating—digital platforms.

Tuesday, October 15, 2019