Mobile Marketing

What You Need to Know about Mobile Marketing

Mobile marketing is a multi-channel, digital marketing technique that aims to reach specific audiences on mobile devices. We'll unlock the potential for you to become a mobile marketing professional yourself.

Sunday, March 22, 2020

A group of people discussing around a laptop

A Day in the Life of a Digital Marketing Director

Digital marketing directors evaluate, develop, implement and monitor digital marketing strategies. Yeshiva University's Katz School of Science and Health provides graduate students with the support needed to hone your leadership skills in the area of digital marketing.

Friday, March 6, 2020

A table with multiple charts on paper and hands of people

A Day in the Life of a Marketing Analyst

Companies need seasoned professionals who know how to do market research, track business trends, see opportunities and determine which marketing approaches will bring the best return on investment. Marketing analysts have special skills in these areas that help companies home their marketing to make the most of every dollar.

Monday, March 2, 2020

A group of people

How Data Analytics is Changing the Marketing Landscape

In-depth analytics help build a detailed profile of each customer or potential customer, and can provide the foundation for a long-term relationship between a consumer and a brand.

Tuesday, February 25, 2020

Brand director

A Day in the Life of a Brand Director

The job opportunities are on the rise for brand directors. In the past decade, digital marketing has shifted from a specialized area into a mainstream domain of the marketing field.

Monday, February 24, 2020

Symbols representing social media

What Does a Social Media Director Do?

With shifting digital trends, and the fact that 95 percent of the largest consumer market is online, companies need digital marketers who understand all aspects of social media marketing.

Friday, February 21, 2020

A man

Storytelling and Data Visualization

When building a narrative, we should understand that data visualizations are meant to show a moment, but narrative explores a period of time. Stories must have a beginning, a middle, and an end. Data science makes each part of that data story rich.

Thursday, February 20, 2020

YU logo over a blurred classroom

The Importance of Learning Search Engine Optimization as a Digital Marketer

Ensuring a website can be found – and found quickly - is a critical business strategy in an era when customers with little time and even shorter attention spans want to get the best answer fast.

Monday, February 17, 2020

Python vs R

Python vs. R: Where to Start

Both Python and R have support for those who are learning to program for the first time. For data analysis and data visualization, there are pros and cons to learning each language.

Friday, February 7, 2020

A woman looking at a computer screen

How to Start Learning Python

An overview of and recommendations for learning Python.

Thursday, January 16, 2020